It's a plan that, on the surface, makes little sense at best. But look a little deeper and you might be able to make a decent case here.
Gamestop claims that they already are either neck-and-neck with Sony and Microsoft- or even may be a little ahead - in terms of sales. If that's true, then there could be a pair of reasons:
- In store purchases, whether it's points cards or content packs, can be made in cash while plastic is obviously needed for a direct online (LIVE or PSN) transaction. Maybe people would rather pay in greenbacks?
- Gamestop's Powerup Rewards program gives you bonuses for buying stuff that can be redeemed for bonuses - something that Sony and Microsoft really don't do heavily.