Wow! What a deal!
Honestly, I try to defend Best Buy whenever I can. Their Rewards Zone Program is really nice and probably the best that I use on a regular basis, the Gamer Club extension of said program is excellent with discounts and a greater reward pay out... I like 'em. For the most part.
Then today ars technica ran this.
Really? They open up your new PS3, update it with their in-store 'net hookup, and then charge you thirty bucks? I guess you could make the case that if you don't have internet access in your home then... oh forget it. I'm not even going to bother.